100 Of The Best Headlines Ever WrittenSend this page address -to a friend! 100 Of The Best Headlines Ever WrittenBy Richard SimmonsJust pick up any newspaper and what's the first thing that attracts your attention?It's the headline.
7 Great Tabloid Headlines From the Past 20 Years In honor of 'New York Post' legend Vinnie Musetto, who wrote the granddaddy of them all. THE 100 GREATEST HEADLINES EVER WRITTEN Whenever I need to write a 'drop-dead', kick-butt, 'stop-em dead in their tracks' type of headline, I usually always FIRST take a look at my list of 'The 100 Greatest Headlines.
The same applies to the front cover of magazines. Recently a headline on a well known women's magazine caught my eye. It said '8 ways to know if your man is cheating on you.'
If I was a woman I would certainly want to read it. Wouldn't you?It's no secret that editors have known this. Usually headlines incorporate on of the following, sex, violence, killing etc.But did you know that the best copywrighters don't just pluck headlines from thin air. They read existing ones to help get the creative juices flowing. Most of the time they modify an existing one to fit their product or service. You can do the same.
Don't copy them just use it as the basis for your business.So here are 100 of The Best Headlines Ever Written. They will inspire you to write your own great headlines.1. THE SECRET OF MAKING PEOPLE LIKE YOU2. A LITTLE MISTAKE THAT COST A FARMER $3,000 A YEAR3. ADVICE TO WIVES WHOSE HUSBANDS DON'T SAVE MONEY - BY A WIFE4. THE CHILD WHO WON THE HEARTS OF ALL5. ARE YOU EVER TONGUE-TIED AT A PARTY?6.
HOW A NEW DISCOVERY MADE A PLAIN GIRL BEAUTIFUL7. HOW TO WIN FRIENDS AND INFLUENCE PEOPLE8. THE LAST 2 HOURS ARE THE LONGEST - AND THOSE ARE THE 2 HOURS YOU SAVE9. WHO ELSE WANTS A SCREEN STAR FIGURE?10. DO YOU MAKE THESE MISTAKES IN ENGLISH?11. WHY SOME FOODS 'EXPLODE' IN YOUR STOMACH12. HANDS THAT LOOK LOVELIER IN 24 HOURS - OR YOUR MONEY BACK13.
YOU CAN LAUGH AT MONEY WORRIES - IF YOU FOLLOW THIS SIMPLE PLAN14. WHY SOME PEOPLE ALMOST ALWAYS MAKE MONEY IN THE STOCK MARKET15. WHEN DOCTORS 'FEEL ROTTEN' THIS IS WHAT THEY DO16. IT SEEMS INCREDIBLE THAT YOU CAN OFFER THESE SIGNED ORIGINAL ETCHINGS - FOR ONLY $5 EACH17. FIVE FAMILIAR SKIN TROUBLES - WHICH DO YOU WANT TO OVERCOME?18. WHICH OF THESE $2.50 TO $5 BEST SELLERS DO YOU WANT - FOR ONLY $1 EACH?19. WHO EVER HEARD OF A WOMAN LOSING WEIGHT - AND ENJOYING 3 DELICIOUS MEALS AT THE SAME TIME?20.
HOW I IMPROVED MY MEMORY IN ONE EVENING21. DISCOVER THE FORTUNE THAT LIES HIDDEN IN YOUR SALARY22. DOCTORS PROVE 2 OUT OF 3 WOMEN CAN HAVE MORE BEAUTIFUL SKIN IN 14 DAYS23. HOW I MADE A FORTUNE WITH A 'FOOL IDEA'24. HOW OFTEN DO YOU HEAR YOURSELF SAYING: 'NO, I HAVEN'T READ IT: I'VE BEEN MEANING TO!' THOUSANDS HAVE THIS PRICELESS GIFT - BUT NEVER DISCOVER IT!26. WHOSE FAULT WHEN CHILDREN DISOBEY?27.
HOW A 'FOOL STUNT' MADE ME A STAR SALESMAN28. HAVE YOU THESE SYMPTOMS OF NERVE EXHAUSTION?29. GUARANTEED TO GO THROUGH ICE, MUD OR SNOW - OR WE PAY THE TOW!30. HAVE YOU A 'WORRY' STOCK?31. HOW A NEW KIND OF CLAY IMPROVED MY COMPLEXION IN 30 MINUTES32. 161 NEW WAYS TO A MAN'S HEART - IN THIS FASCINATING BOOK FOR COOKS33. PROFITS THAT LIE HIDDEN IN YOUR FARM34.
IS THE LIFE OF A CHILD WORTH $1 TO YOU?35. EVERYWHERE WOMEN ARE RAVING ABOUT THIS AMAZING NEW SHAMPOO!36. DO YOU DO ANY OF THESE TEN EMBARRASSING THINGS?37. SIX TYPES OF INVESTOR - WHICH GROUP ARE YOU IN?38. HOW TO TAKE OUT STAINS.USE (PRODUCT NAME) AND FOLLOW THESE EASY DIRECTIONS39.
TODAY.ADD $10,000 TO YOUR ESTATE - FOR THE PRICE OF A NEW HAT40. DOES YOUR CHILD EVER EMBARRASS YOU?41. IS YOUR HOME PICTURE-POOR42. HOW TO GIVE YOUR CHILDREN EXTRA IRON - THESE 3 DELICIOUS WAYS43. TO PEOPLE WHO WANT TO WRITE - BUT CAN'T GET STARTED44. THIS ALMOST-MAGICAL LAMP LIGHTS HIGHWAY TURNS BEFORE YOU MAKE THEM45.
THE CRIMES WE COMMIT AGAINST OUR STOMACHS46. THE MAN WITH THE 'GRASSHOPPER MIND'47. THEY LAUGHED WHEN I SAT DOWN AT THE PIANO - BUT WHEN I STARTED TO PLAY!48. THROW AWAY YOUR OARS!49. HOW TO DO WONDERS WITH A LITTLE LAND50. WHO ELSE WANTS LIGHTER CAKE - IN HALF THE MIXING TIME?51.
LITTLE LEAKS THAT KEEP MEN POOR52. PIERCED BY 301 NAILS.RETAINS FULL AIR PRESSURE53. NO MORE BACKBREAKING GARDEN CHORES FOR ME - YET OURS IS NOW THE SHOW-PLACE OF THE NEIGHBORHOOD!54. OFTEN A BRIDESMAID, NEVER A BRIDE55. HOW MUCH IS 'WORKER TENSION' COSTING YOUR COMPANY?56. TO MEN WHO WANT TO QUIT WORK SOMEDAY57. HOW TO PLAN YOUR HOUSE TO SUIT YOURSELF58.
BUY NO DESK - UNTIL YOU'VE SEEN THIS SENSATION OF THE BUSINESS SHOW59. CALL BACK THESE GREAT MOMENTS AT THE OPERA60. 'I LOST MY BULGES.AND SAVED MONEY, TOO'61.
WHY (BRAND NAME) BULBS GIVE MORE LIGHT THIS YEAR62. RIGHT AND WRONG FARMING METHODS - AND LITTLE POINTERS THAT WILL INCREASE YOUR PROFITS63. NEW CAKE-IMPROVER GETS YOU COMPLIMENTS GALORE!64. IMAGINE ME.HOLDING AN AUDIENCE SPELLBOUND FOR 30 MINUTES65. THIS IS MARIE ANTOINETTE - RIDING TO HER DEATH66.
DID YOU EVER SEE A 'TELEGRAM' FROM YOUR HEART?67. NOW ANY AUTO REPAIR JOB CAN BE 'DUCK SOUP' FOR YOU68. NEW SHAMPOO LEAVES YOUR HAIR SMOOTHER - EASIER TO MANAGE69. IT'S A SHAME FOR YOU NOT TO MAKE GOOD MONEY - WHEN THESE MEN DO IT SO EASILY70. YOU NEVER SAW SUCH LETTERS AS HARRY AND I GOT ABOUT OUR PEARS71.
THOUSANDS NOW PLAY WHO NEVER THOUGHT THEY COULD72. GREAT NEW DISCOVERY KILLS KITCHEN ODORS QUICK! - MAKES INDOOR AIR 'COUNTRY-FRESH'73. MAKE THIS 1-MINUTE TEST - OF AN AMAZING NEW KIND OF SHAVING CREAM74.
ANNOUNCING.THE NEW EDITION OF THE ENCYCLOPEDIA THAT MAKES IT FUN TO LEARN THINGS75. AGAIN SHE ORDERS. 'A CHICKEN SALAD, PLEASE'76. FOR THE WOMAN WHO IS OLDER THAN SHE LOOKS77. WHERE YOU CAN GO IN A GOOD USED CAR78.
CHECK THE KIND OF BODY YOU WANT79. 'YOU KILL THAT STORY - OR I'LL RUN YOU OUT OF THE STATE!' HERE'S A QUICK WAY TO BREAK UP A COLD81. THERE'S ANOTHER WOMAN WAITING FOR EVERY MAN - AND SHE'S TOO SMART TO HAVE 'MORNING MOUTH82. THIS PEN 'BURPS' BEFORE IT DRINKS - BUT NEVER AFTERWARDS!83.
IF YOU WERE GIVEN $200,000 TO SPEND - ISN'T THIS THE KIND OF (TYPE OF PRODUCT, BUT NOT BRAND NAME) YOU WOULD BUILD?84. 'LAST FRIDAY.WAS I SCARED!-MY BOSS ALMOST FIRED ME!' 76 REASONS WHY IT WOULD HAVE PAID YOU TO ANSWER OUR AD A FEW MONTHS AGO86. SUPPOSE THIS HAPPENED ON YOUR WEDDING DAY!87. DON'T LET ATHLETE'S FOOT 'LAY YOU UP'88. ARE THEY BEING PROMOTED RIGHT OVER YOUR HEAD?89. ARE WE A NATION OF LOWBROWS?90.
A WONDERFUL TWO YEARS' TRIP AT FULL PAY - BUT ONLY MEN WITH IMAGINATION CAN TAKE IT91. WHAT EVERYBODY OUGHT TO KNOW.ABOUT THIS STOCK AND BOND BUSINESS92. MONEY-SAVING BARGAINS FROM AMERICA'S DIAMOND DISCOUNT HOUSE93. FORMER BARBER EARNS $8,000 IN 4 MONTHS AS A REAL ESTATE SPECIALIST94. FREE BOOK - TELLS YOU 12 SECRETS OF BETTER LAWN CARE95. GREATEST GOLD-MINE OF EASY 'THINGS-TO-MAKE' EVER CRAMMED INTO ONE BIG BOOK96.
$80,000 IN PRIZES! HELP US FIND THE NAME FOR THESE NEW KITCHENS97. OWN FLORIDA LAND THIS EASY WAY.$10 DOWN AND $10 A MONTH98. TAKE ANY 3 OF THESE KITCHEN APPLIANCES - FOR ONLY $8.95 (VALUES UP TO $15.45)99. SAVE 20 CENTS ON TWO CANS OF CRANBERRY SAUCE - LIMITED OFFER100. ONE PLACE SETTING FREE FOR EVERY THREE YOU BUY!So there you have it.
Now it's your turn to create a brilliant headline for your business and attract droves of customers. Maybe your headline might appear in this collection of next time.Richard Simmons is respected IT and Marketing Consultant and has been involved in Internet technology since 1996. He works with major blue-chip companies and investment banks and advises countless small and home based businesses. Richard is uniquely gifted in that he has a deep understanding of both Technology and Marketing industries combined. Contact him personally at [email protected].
You'll also discover some of his uniquely creative business building articles and resources at http://www.crimsondirect.com.
You can write a headline in an infinite number of ways. However, certain types of headlines have proven themselves repeatedly for many years. By following the “formula” of these headlines, you can give yourself an edge when you are serious about persuading someone to read and respond to your copy.The following 9 headline formulas are some of the easiest to write and the most powerful.
When it comes time to write a headline, try one of these first. At the very least, this can give you a creative jumping off point to write a headline that works.1. Say it simply and directly.The direct headline should be used far more often than it is. No cleverness. The direct headline gets right to the point. It works particularly well with strong offers, recognized brand names, and product or service types with which the reader is familiar. Pure silk blouses 30% off.
The Ultimate Tax Shelter. FREE subscription to BlogMaster2. State the big benefit.One of the first techniques you should always explore is transforming your major benefit into a headline. After all, your number one selling point should be up front. It stands the best chance of selecting the right audience and preparing them to respond. Plus, if they read nothing else, they have at least seen the best selling point you have to offer.
If you have trouble writing this kind of headline, it’s a sure sign you need to think a bit more about your product or service. Now! Moonlight Your Way to a Million Dollars. Create your own cards, posters and banners in minutes!.
Get a FREE vase when you buy a dozen roses.3. Announce exciting news.People read newspapers and magazines because they love news.
It’s just basic human nature. We’re curious. We not only want to know, we need to know. Casting your headline in a way that suggests news, rather than advertising, can have the same powerful appeal of a feature story in the morning paper. An important note: the product or service doesn’t necessarily have to be newly created to qualify as news. It merely has to be news to your reader. At Last, American Scientists Have Created the Perfect Alternative to a Mined Diamond!.
Introducing the newest idea in cross-training. From NordicTrack. Now program your DVR by simply speaking to the revolutionary DVR VOICE programmer.4. Appeal to the “how-to” instinct.The how-to headline appeals to the need most of us have to improve ourselves or our lives in some way.
The secret here is to focus on a need or want and promise to fulfill that need or want. Be careful, though. The how-to must highlight the benefit or final result, not the process itself. Look at this example:. How to make money working from home with your PC.Suppose instead it read, “How to start a full-time computer business in your home.” This misses the point, doesn’t it? It sounds like a lot of work. It says nothing about the real motivator, which is using a computer you already own to make money easily.
To write a how-to headline, begin with the words “How to” or “How” then immediately fill in the benefit. How to stop smoking in 30 days or your money back. How You Can Profit From the 3 Greatest Service Businesses of the Decade!.
How to do Central America on $17 a day.5. Pose a provocative question.Asking a question directly involves your reader. However, your question cannot be random or clever. It must relate directly and clearly to the major benefit of the product. It must also prod the reader to answer “yes” or at least “I’m not sure, but I want to know more.”. Do You Make These Six Common Mistakes On Your Taxes?. Gotten a speeding ticket lately?
Read this. How do I know which mutual funds may be right for me?6. Bark a command.Sales copy often falls flat because it fails to tell the reader what to do. This headline type allows you to be direct, provide a benefit, and take a commanding posture simultaneously. It’s not conversational, it’s dictatorial — but in an acceptable way that readers have come to expect in clear writing. Become a famous blogger in 60 days.
Call anyone, anywhere, without a phone line for FREE!. Stop wasting money on Web design. Use InstaSite to create your own Web site in minutes.7.
Offer useful information.Let me clue you in on a little secret. Most people don’t want information.
I know you’ve always been taught otherwise, but it’s true. People are drowning in facts.
What people really want is a sense of order and predictability in their lives. We want to feel a sense of power over our world. Therefore, we seek out the secrets, tips, hints, laws, rules, and systems that promise to help us gain control and make sense of things. Notice how these headlines promise information that does just this. THE 20 MOST IMPORTANT STEPS YOU CAN TAKE TO LIVE LONGER. FREE. The best kept secrets in America.
Free brochure shows you how to end your money worries for good.8. Relay an honest, enthusiastic testimonial.A testimonial headline can do two things for you. First, it presents your reader with a third party endorsement of your product or service. Second, it capitalizes on the fact that people like to know what other people say.
“Quite simply, the finest design software ever released.”. “This diet program worked for me. It can work for you, too!”. “It’s the first book on personal finance that really made sense to me.”A variation of this strategy is to write a headline in the first person and put quotation marks around it. This “virtual testimonial” gives you a more interesting headline and improves readership. Authenticate your proposition with a little something extra.People distrust sales copy. And for good reason.
A lot of it proves inaccurate or downright dishonest. To cut through this distrust, you can add a little something extra to your headline that seems out of place, yet rings true. Look at the following headlines and notice how the words “Ohio man,” “Obsolete,” and “Frustrated bartender” stand out. Their specificity or quirkiness adds a truthful aura that traditional copy could never achieve. Ohio man has 21-year tested formula to create multimillion dollar business from scratch, without bank loans, venture capitalists or selling stock. Small Company’s New Golf Ball Flies Too Far; Could Obsolete Many Golf Courses.
Frustrated bartender develops incredible device to clean and disinfect your entire homeThere are many, many other ways to write a headline. Whatever strategy you choose, don’t make a decision too quickly. Take time to brainstorm. Write dozens or even hundreds of headlines. You never know exactly what you want to say before you say it, so giving yourself plenty of choices is the surest way to arrive at the best, most powerful headline. Good points, especially“Most people don’t want information. I know you’ve always been taught otherwise, but it’s true.
People are drowning in facts. What people really want is a sense of order and predictability in their lives. We want to feel a sense of power over our world. Therefore, we seek out the secrets, tips, hints, laws, rules, and systems that promise to help us gain control and make sense of things.”For more examples of epic headlines, check the links to the right under ‘popular’. Nobody writes them like copyblogger ?.says.
When I read the title of this article, I immediately started to think about my favorite headlines and what made them so memorable. You managed to cover all of the points I could think of and more. Great concise work!For those who write the headline before the content, I believe that you can because you already know what your content will look like to some extent.
I see a headline like a snapshot, or like a teaser for a movie. If you have the teaser in mind, you already know the tone of the movie and the overall direction. There is no teaser without footage (a.k.a content) most of the time. Headline writing is part of editing I would say; whether you initially wrote the article in your head or on paper doesn’t really matter.So to encourage those who have no idea how to write a headline first, you’re probably having a hard time because you haven’t seen the content clearly first. Start with the content, mentally or in writing, the rest will surely follow.says.